Brand
Guidelines

This is the official symbol of Sonic Quiver. It's bold and simple, and most of the time is represented in our main brand colors, black and white.

When animation is possible, our chromatic color palette rolls through the sound wave connecting the two letterforms, emphasizing our dynamic library of production music.

Our name stylized alone is bold and classic. We’re stylistically agnostic, so as to not overshadow the artwork of our music library.

The below represents the official pairings of our logo and our wordmark. The spacing, placement, and proportions are chosen specifically to highlight and strengthen the various components of each brand element.

Because our brand needs to be readable in both small and large sizes, we have multiple lockups to choose from to best suit our needs for every situation.

Rooted in precision geometry, all of our logo elements are tuned up and perfectly aligned. The construction diagram below shows the logic behind each form’s relationship to the others.

We need room to breathe. Squeezing our brand elements up against other elements compromises brand integrity and can create visual clutter.

The margin of clear space is defined in relation to the height (marked H). For best results, adhere to these spatial guidelines.

When represented within a circular space, such as a social media icon or a round sticker, please refer to the diagram below.

At certain sizes all logos become illegible. Avoid shrinking our logo beyond this scale to achieve the best results.

If space is very limited (e.g., less than 100px), consider using the compact lockup. This is only to be used in these circumstances. Whenever possible, default to using our standard lockup.

Our primary colors are a bold black and white. This keeps our brand highly visible while allowing the artwork of our music library take the spotlight. Utilizing black and white also prevents color clashes with the wide variety of colors and styles within the album art.

In addition to black and white, a chromatic palette is available to use with discretion. By arranging these chromatic colors in gradient form, a holographic effect can be achieved. Where applicable, we can animate the gradient, slowly rolling through elements of our brand and website.

In physical form, we can use holographic metallic elements to create eye-catching effects.

Chromatic colors should be used sparingly, with strong preference to black and white. Refer to the color percentages in the diagram below to determine the best mix of colors for branded assets.

As with our logos and colors, our typography is an extension of our company. These are the glyphs through which we express our brand voice and communicate our message. Their shape, structure, and tone have been carefully selected to help express who Sonic Quiver is.

Album art is an important part of our identity, and our brand can be adapted to fit each album's unique style. Below are some general guidelines for working with the album template.

Album Template Guidelines

1. Do not move or resize the logo within the template.

2. Effects may be applied to the logo's parent layer group to fit in with the cover art style (e.g., color/gradient overlay, drop shadows, outer strokes, etc.)

3. Only style the logo lockup as a group. Do not apply different styles to the logo wordmark and icon separately.

4. Do not over-stylize. Logo must remain legible at small sizes.

Consistency is one of the most important guidelines we can adhere to. Under no circumstances should our logo be altered beyond what’s outlined below.

Do

• Always default to using the white foreground on black background

• Always default to using the single-color white logo when overlaying photography or dark colors

• As an icon and in environments where the brand needs to stand out, use of the chromatic logos is encouraged

• Animate chromatic gradient in logos when possible

• In album artwork, logo can be stylized to match the album artwork style

• Maintain legibility & clear space

Don’t

• Don’t use unofficial foreground/background color combinations or risk color clash and/or brand dilution

• Don’t modify or recreate the mark

• Don’t add new colors or effects (with exception to album artwork)

• Don’t rotate, skew, or warp

• Don’t alter hierarchy or sizing

• Don’t change the typography

• Don’t place the logo on busy backgrounds

• Don’t adjust the opacity

Use the button below to access production-ready logo files, design templates, and other brand assets.
Download all files